What a genius idea! Sometimes we just need a simple reminder of our individual impact on the world. I wish I knew who designed this and how we could put them everywhere! Hopefully, I'll think about this the next time I reach for a paper towel.
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It seems danish Saatchi & Saatchi (www.saatchi.dk) was the agency behind this smart paper towel dispenser for WWF (www.wwf.org).
Posted by: Linn | February 15, 2008 at 10:19 AM
So cool!!!
Posted by: Suzie | February 16, 2008 at 11:27 AM
I love these towel holders! What about a simple tree design to remind us what paper is made of? Perhaps that's just too much guilt. We wanna be green without the guilt. Love your blog BTW.
AlyTheRed@etsy.com
Posted by: alysse | March 07, 2008 at 10:13 PM